Are you having trouble identifying your target audience? There are many ways to identify your target audience.
Targeting your audience saves you time and money by not advertising to people who are unlikely to be interested in your product.
It is important to take the time to research your customers and create a marketing plan. This will strengthen your relationship with them and increase customer engagement.
Your branding should convey a consistent message. This will make it easier for customers to relate to your business.
What is the target audience?
Target audience is a group or individuals who are most likely to be interested and will purchase your product. Many companies look at traits such as gender, age and occupation.
Why is it important that you identify your target audience?
While it is important to get the word out about your company, each customer wants something different so advertising to only certain groups could prove to be inefficient. Your marketing budget will be more effective if you invest more in a specific region, class or demographic that is more likely to buy your product.
Concrete Blonde Consulting founder Lindsey Myers stated, “At the start, most people have an pretty good idea of how their product will be used.” “The more precise you are with your strategy, the easier it will be to reach these people for less money… and to also find new audiences and grow.”
Here are some tips to help you identify and reach your target audience
Understanding who your customers are is crucial to the survival of your business. These seven tips are suggested by Myers to help you connect with your target audience.
1. Make a plan.
You must first have a clear marketing plan in order to reach your target customers.
Myers stated, “The more precise you can be, you get more bang for your bucks in your conversion rate.”
Consider where your customers are located, what interests they have, how social media is used, and their geographical location to create a buyer persona. As a guide, you can use Facebook Insights from your company or any other social media analytics. You can reach your target audience as economically as possible by creating a customer profile and a marketing plan. [Read the related article: Everybody is not your customer, and that’s okay]
2. Create benchmarks.
Myers suggests that you create a plan and set clear benchmarks to measure your progress.
She said, “Start with your goals.” You need something to aim for, and something to compare to.
You should establish benchmarks to measure how your marketing strategy converts leads to customers, how much you spend on your campaign, and the revenue that you generate. Track not only the overall marketing results, but also how each strategy converts. If you have an ad running, make sure to include a discount code customers can use when placing an order. You won’t be able to tell if they found you company via the ad, or from another source.
Myers stated, “Keep track of where leads are coming in so that you know which leads are effective and what doesn’t… so that you can adjust your spending later.” You can then try another option if it doesn’t work.
3. Clarify your message
Myers states that marketing is all about messaging. A lack of a clear message is one of the biggest mistakes Myers sees in businesses.
Myers stated that many business owners are not good at communicating their message, because they’re so invested in their business. “[You] should communicate in one sentence or less why you are selling it.”
A marketing plan that is effective will reach your target audience requires you to give them a reason why they should care. To identify the pain points of your target customers, create a message that is concise and clear, and then focus on the solutions your business offers.
